Norstrat is a strategic communication company that focuses on public relations, government relations, and marketing communication. It has been operating for more than 10 years and serves customers in Canada and the United States. It was founded by a group of former members of the Canadian Armed Forces and Public Officials. To help the corporate sector and government institutions in placing the northern strategy into action.
Norstrat’s Experience:
Now it has grown to employ a large number of experts. They provide their knowledge in various fields. Corporate communication and public affairs, for example. Furthermore, government relations, marketing communication, media relations, and research & intelligence services are also available.
History of Norstrat:
Norstrat ancestors came from Canada. It all started as a simple agent with only one office. Since then, it has expanded its services to enter the United States. However, there is still presence in Canada. This is a strategic consulting company that is highly respected with extensive relations with the military and the government.
- It has now evolved into an integrated communications company that provides digital strategy, public relations, and social media marketing services to worldwide businesses.
- Which is aiming to extend its operations internationally.
- Or who wish to discover new marketplaces in their own community.
- Norstrat provides a variety of services tailored to meet the interests and objectives of its clients.
Services that Norstrat offers:
It offers a variety of communication and comprehensive consulting services. Norstrate strategic advisers can help clients with everything starting from brand development to mergers and acquisitions. Or develop and apply customer acquisition and retention strategy before introducing a product.
Norstrat’s strategic advisory expertise in the public sector. Government relations, lobbies, political strategies, and campaign preparation and management are all inclusive. In addition, coalition buildings, grassroot organizations, and media control are all important. Consultation Capacity building and community capacity for low-income non-income. The local community and immigrant population, in other words.
Services for account planning and development.
- Services provided by advertising agencies, including market research analytical tools. The NPD Group Brand Metrics software platform, for example.
- This metric compares marketing activity to sales performance. To ensure that all stakeholders are aware of the impact on business indicators.
- Development of a creative strategy. The cornerstone of norstrat’s creative approach is an unique Creative Briefing Center. In other words, before distributing their messaging to norstrat’s key partners, customers may build and modify it.
- Which will be the copywriter? Alternatively, you may create ads, incorporate brand components into marketing materials, and use multi-channel communication methods. Print, digital, social, outdoor, and broadcast are all examples.
Clients of Norstrat:
Companies and organizations with various sizes, from initial startups to 100 companies, including norStrats clients. In other words, the company serves customers in the domain of health services, consumer goods, financial services, and entertainment.
- It also provides marketing-related services. Social media management, paid media planning, and campaign consulting are examples of these services.
- Clients may, for example, hire the firm to create advertising campaigns, arrange events, or do market research. Charles Schwab & Co. is one of Norstrat’s clients.
- The Walt Disney Company is a company owned by Walt Disney. In addition, there’s the World Bank Group. In its field, the agency has had a lot of success.
- The American Marketing Association and The American Business Honors have both given me awards for excellence.
How can you work with Norstrat?
Digital marketing, public relations, PR food and beverage, and social media optimization is one specialization (SMO). Market research, branding strategies and identity design, strategic communication planning, and digital consultations are all included.
Hill & Knowlton’s strategy is also a strategic partner. To say it in other ways, H & K clients have access to the company’s global network. This requires access to around 400 specialists in public relations. Furthermore, on client involvement, Norstrat and Hill Knowlton’s strategy collaborated carefully, combining Norstrat digital marketing skills and extensive experience of Hill Knowlton’s strategy in conventional public relations.
As a result, the service includes the formulation of strategies for digital communication initiatives. Public relations, for example, with emphasis on food and beverage companies. Content development and influencer outreach are two ways to improve the presence of your social media.
Consumer behavior is studied through quantitative internet surveys and qualitative interviews with certain target groups in market research. Finally, it creates a project ranging from brand identity packages to websites that provide information about their client products or services. It also encourages customers and companies to form emotional bonds.
Additional training provided by Norstrat
Norstrat provides a training programme for members of their staff that includes:
- Leadership development programme
- Programs for business coaching
- Workshops for professional development
- Program for executive coaching